It’s hard to grow your current business, right? There are times when you can make a simple website and customers will pour like no tomorrow. But time has changed.
The original application polished is almost a requirement for a successful digital business now. But making separate applications for iOS and Android can be quite expensive (and don’t forget about web applications for your desktop users).
But what if I say there are alternatives? It’s cheaper, has a wider range, and makes users engage in par with the best original application.
It sounds too good to be true? Let’s find out.
What is a progressive web application?
On the surface, PWA is no different from other web applications. You access it with your smartphone browser, just like you do with an ordinary mobile website. But under the hood, PWWs package the latest technology that makes it behave and feel like the original application.
Say, you are thirsty for some of the latest news. So you take your cellphone and Google Washington Post.
1. You click on the link to their cellular site. At first, it looks like the usual Washington Post website. Only that contains 88% faster!
2. When you visit a website several times (which means you get real value from it), it shows that you “add [application] to the Home screen”.
Note: At present, this only works on Chrome, Opera, Firefox, and Samsung Internet. 3. If you choose to prompt, the application makes an icon on your home screen. Now you access the web application as if it was a cellular application.
In addition, you receive (almost) instant loading time, full level screen presentation without URL blades, and offline functionality. This application provides several adequate basic functions even on the oldest smartphones and browsers.
This application provides several adequate basic functions even on the oldest smartphones and browsers. According to the philosophy of progressive increase, PWA adds to the user experience with new features if the software + software they support it.
Responsive – adapt to the screen resolution of your device; Independent connectivity – provide value even when it is offline and in a poor connectivity area;
App-Like – provides a feeling of original application with navigation and familiar interactions;
Fresh – updates in the background to ensure that you always have the latest version of the application;
Safe – use HTTPS to protect your data in transit;
Found – search engines can find applications and identify it;
Returns – Supports push notifications to restore users to the application;
Install – You can add an application to your Home screen without jumping through the Hoop Store App;
Screen – You can share applications with your friends on Facebook (or other chat applications).
Behind the error of the original application and cellular internet Cellular internet is very important for various types of business. 2016 has seen a silent revolution when traffic from cellular devices finally follows desktop traffic. 2017 once again shows extraordinary growth for cellular internet.
There are two ways of cellular users can interact with your business online: mobile web and original application. Both have significant shortcomings that can be removed by using PWA.
Why is a progressive web application?
A study has shown that, on average, the application loses 20% of its users for each step between the first contact of users with the application and the user starts using the application. A user must first find an application on the App Store, download, install and then, finally, open. When users find your progressive web application, they will be able to immediately start using it, eliminating the unnecessary stage of downloading and installation. And when the user returns to the application, they will be asked to install the application and improve to the full screen experience.
However, the original application is definitely not all bad. The cellular application with push notifications reaches retention three times more than his colleagues without encouragement, and users are three times more likely to reopen the mobile application than a website. In addition, cellular applications are well designed consume less data and much faster because some resources are on the device.
When do you have to build a progressive web application? Original is usually recommended for applications that you expect users back to frequently, and progressive web applications are no different. Flipkart uses a progressive web application for the popular e-commerce platform, Flipkart Lite, and as using a progressive web application for its online check-in process, allowing users to access their tickets without an internet connection.
When assessing whether your next application must be a progressive web application, website or original cellular application, first identify your users and the most important act of users. Being “progressive,” Progressive web application works in all browsers, and experience enhanced every time the user’s browser is updated with features and new and improved APIs.