Accelerated Mobile Pages – AMP

These pages are lightweight and are used widely by mobile users. These pages were made solely for mobile users, to provide them with accelerating mobile web usage. If you are developing a web page, investing on AMP might be worth it for you.

Amp makes your web development easy, fast and simpler. It delivers a fast, web experience.

What is an AMP?

AMP is a by Google and it is backed up by Google. It uses strip down code known as “AMP HTML” to increase the speed of delivery. AMP is usually made for the static pages. Static pages stay constant and they don’t alter according to the user’s behaviour. The algorithm for the static page stays the same. And, with an AMP it allows these static pages to load much more quickly than a regular HTML.

AMP used by Facebook

AMP is much used by Facebook, in their project of Facebook Instant Articles. This allows the users to instantly download and view the content without visiting the whole web page. It has made the web loading experience very quick for all the mobile users. It also allows the publishers to publish their content with much more ease.

This AMP project is mostly used by content publishers across different platforms like Pinterest, Twitter, and Google Search. It makes the work of a content publisher very easy and quick. AMP project is using an open-source framework, and hosts from different companies benefits themselves with AMP HTML.

How AMP can be used?

As, mentioned earlier AMP project makes it super easy to view content without actually opening the website or web page. It is used by Google, and it allows the users to read the demo of a certain article, without having to read the whole article published on the website.

This way a mobile user can read certain portion of content without clicking on the website. It has made many simplicities for mobile users and they don’t have to go through the rush present on search engines.

Impact of AMP on search engine

If you want to create an AMP HTML for your website, it is vital to, measure the impact of AMP web pages on your search visibility. There are two methods of measuring the impact of AMP on your search visibility.

The first one, is through advertising your content using Google AdSense or Google Ads. This way you can acknowledge the stats of viewers on your website.

And secondly, you can use Google Analytics Data to keep a track of users that interact with your AMP pages.

Demerits of AMP HTML pages

AMP was originally made for the convenience of mobile users; therefore, the algorithms and the coding was narrowed down immensely. Which made it quicker and more readable by most of the mass. But due to this stripping down of the code, some limitations were also seen in AMP project, which were;

  • Off-the-shelf-AMP library was being used and JavaScript wasn’t allowed.
  • It also made the load functionality slower because the images loaded only when a user was scrolling down.
  • Only streamlined version of CSS was required.

AMP for a blogger/content publisher

AMP project is the integral part of web designing for a blogger or a content manager because it will increase their visibility and clutter down the rush. Which will bring more viewers to their website. Even if you are a regular user of CMS and WordPress AMP HTML pages can narrow down the rush and bring more traffic to your content. So, it is a win-win for a regular blogger or content publisher.

WordPress has their own built in AMP generated functionalities which make it easier for the publisher to publish the content without any literary bounds.

Why AMP is important?

The answer to this is simple, by creating AMP versions of your content, gives you a head start by bringing more revenue and traffic to your website. Your content would become more visible on Google search engines.

So, if you haven’t generated AMP for your website. I think, investing in it would be worth it. Because it is going to benefit you either way.

Some examples of AMP

Publisher who generates the AMP version of their pages end up getting both AMP HTML version on their website and a HTML version. If you have an AMP version of a certain page, you need to align it with rel AMP HTML link on your desktop, which will point Google directly to your page.

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