To make your video campaign a hit, you need to put time and money into making something your target audience will actually want to watch. Then, to pick the right channels and distribution strategies, you need to learn how your audience interact and make decisions, what they enjoy and what motivates them.
There are so many stages where brands could take a wrong turn – creative, production, distribution, targeting – that it’s important to view the campaign as a whole, and have a thorough, well thought-out strategy from the beginning.
Before launching a new video campaign, we always revisit your company’s wider objectives as well taking a close look at your customers. And that’s just the beginning.