Want to plan a successful video campaign? Step this way.
By now, we all know that video can be great at engaging people who are bored with traditional, disruptive advertising (that would be most of us). But even so, success isn’t guaranteed.
To make your video campaign a hit, you need to put time and money into making something your target audience will actually want to watch. Then, to pick the right channels and distribution strategies, you need to learn how your audience interact and make decisions, what they enjoy and what motivates them.
Planning a successful video marketing campaign
Before launching a new video campaign, we always revisit your company’s wider objectives as well taking a close look at your customers. And that’s just the beginning.
Who are you trying to reach?
This one might seem obvious, but it’s always worth taking a step back and asking just how well you know your target audience. It’s always best to divide them into sub categories.
How and when should you reach them?
We’ll take an in-depth look at how the different persona types within your audience interact and make decisions, as well as their communication preferences.
How will you make sure they see it?
It’s no good making fabulous, audience-appropriate videos if no one sees them. We’ll think about video distribution – having a scheduled plan to circulate your content
How you move them through the funnel?
A successful video campaign won’t just target the people right at the top of the marketing funnel – it will guide them through their journey with you
What Next
Get a tailored quote
Talk to us about your video needs and we'll create a quote to suit your goals
Get pricing
How much will your video project cost? We'll guide you through it.
Get in touch
For general enquiries, or if you have a project in mind and want to have a chat..