Instead of promoting a specific product or services, brand videos focus on building trust and goodwill towards an organization. There are different approaches to this type of video, including customer testimonials, executive interviews, company story, and mission videos. They are great for humanizing your brand.
With the above brand promotional video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touch points. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Initiants create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.