Promotional videos are designed to quickly raise awareness about a new product and inspire people to learn more. Because viewers will only pay attention for a few seconds, they need to be short, light on details, and very engaging. Run-times should usually stay between 30 and 60 seconds. The shorter the better.
It is hard for a business to survive in 2020 without video. Video content works exceptionally well not only in terms of engagement but for ROI too. According to Wyzowl video marketing statistics 2020, 89% of video marketers said that video gives them the highest ROI, 80% reported that videos increase sales, 83% said that videos help them in generating leads, and 87% said that videos increased traffic to their website.
Consumers love seeing videos and it is their favorite content type. People want to see more video content in the future more than any other type of content. In a survey of more than 3000 consumers, 53% of respondents said that they want to see more video content in the future and 54% of consumers said that they want to see more video content from their favorite business.
You can’t go without videos, that’s for sure. And to create videos for your business, you need the best video maker tool. A poorly recorded or edited video will distort your brand’s image and isn’t something recommended. A promo video maker will do a great job of making promotional videos for your website, blog, and social media. Not sure what’s the right promo video maker for your company? Check out the following list of the best promo video makers for 2020.